Nash Edward L <br/><br/>
Direct marketing  Strategy, planning, execution    

 - 2 
 - New York  McGraw Hill          1986 
 - xxiii,445p  cm. 
<br/><br/><label>ISBN: </label>0070460248   
<br/><br/><label>Source: </label> 235, 20/10/1987, BD  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M6