Ries Al <br/><br/>
Bottom up marketing 

 - New York  McGraw Hill          1989 
 - xiv,226p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M9