TY  - BOOK
AU  - Robinette Scot
TI  - Emotion marketing:  The Hallmark way of winning customers for life   
SN  - 0071364145
U1  - X:51-8, P1 
PY  - 2001///
CY  - New York
PB  - McGraw Hill        
KW  - Commerce
N1  - Bibliography P 233-37; Appendix P 217-31
ER  -