Rosstter John R <br/><br/>
Adevrtising and Promotion Management 

 - New York  McGraw Hill          1987 
 - xix, 649p.  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/> Appendix: p591-625 
<br/><br/><label>ISBN: </label>0070539073 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:513, M7/TD3