TY  - BOOK
AU  - Rosstter John R
AU  -  Percy Larry
TI  - Adevrtising and Promotion Management
T2  - McGraw Hill Series in Marketing
SN  - 0070539073
U1  - X:513, M7/TD3 
PY  - 1987///
CY  - New York
PB  - McGraw Hill        
N1  - Appendix: p591-625
ER  -