TY  - BOOK
AU  - Hair Joseph F
TI  - Marketing research: Within a choosing information E   
T2  - McGraw- Hill/Irwin series in marketing
SN  - 0072467576
U1  - X:51b4, P3 
PY  - 2003///
CY  - New York
PB  - McGraw Hill Irwin       
KW  - Marketing
N1  - Glossary P665-686
ER  -