TY  - BOOK
AU  - Yeck John D.
AU  -  Maguire John T.
TI  - Planning and creating better direct mail
T2  - McGraw Hill Series in Marketing and Advertising
U1  - X3.75, K1 
PY  - 1961///
CY  - New York
PB  - McGraw Hill USA       
KW  - Communication
ER  -