Starch Daniel <br/><br/>
Measuring advertising   Readership and results    

 - New York  McGraw-Hill           1986 
 - xi,270p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K6