TY  - BOOK
AU  - Nicosia Francesco M
TI  - Advertising, management and society:  A business po   
T2  - Project of the Consumer Research Program
SN  - 0070465282
U1  - X:513, L4 
PY  - 1974///
CY  - New York
PB  - McGraw-Hill         
KW  - Advertising
N1  - Bibliography: p 371-378
ER  -