Bedell Clyde <br/><br/>
How to write advertising that sells 

 - 2 
 - New York  McGraw-Hill           1968 
 - xx,539p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, J2;K8