TY  - BOOK
AU  - Martineau Pierre
TI  - Motivation in advertising:  Motives that make peopl   
T2  - McGraw-Hill Paper Backs
U1  - X:513, J5 
PY  - 1957///
CY  - New York
PB  - McGraw-Hill         
KW  - Advertising
N1  - Bibliography: p 203-206
ER  -