Wright John S, and others <br/><br/>
Advertising 

 - 5 
 - New York  McGraw-Hill           1982 
 - xiv,545p  cm. 
 - McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>007072069x 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L1;M2