TY  - BOOK
AU  - Ries Al
AU  -  Trout Jack
TI  - Marketing warefare
SN  - 007052730X
U1  - X:51-8.73.N8, M6 
PY  - 1986///
CY  - New York
PB  - Mcgraw-Hill         
KW  - Marketing
ER  -