Ries A I <br/><br/>
Positioning   The battle for your mind    

 - 2 
 - New York  McGraw-Hill           1986 
 - x,213p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M6