Fournies Ferdinand F Why customers don't do what you want them to do- and what to do about it - New York McGraw-Hill 1994 - xv, 224p cm. ISBN: 0070217017 501.82999999999998 Source: 91, 16/11/2010, AVIVA BOOKS COMPANY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:514-8, N4