TY  - BOOK
AU  - Fournies Ferdinand F
TI  - Why customers don't do what you want them to do- and what to do about it
SN  - 0070217017
U1  - X:514-8, N4 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill         
KW  - Commerce
ER  -