TY  - BOOK
AU  - Lucas Darrell Blaine
AU  -  Britt Steuart Henderson
TI  - Measuring advertising effectiveness
T2  - McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt
U1  - X:513, K3/TD3 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill         
KW  - Advertising
ER  -