Lucas Darrell Blaine <br/><br/>
Measuring advertising effectiveness 

 - New York  McGraw-Hill           1963 
 - xi,399p  cm. 
 - McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K3/TD3