Kitchen Philip J <br/><br/>
Rhetoric and reality of marketing  An in ternation    

 - New York  Palgrave Macmillan          2003 
 - xviii,202p  cm. 
<br/><br/> Bibliography: P 183-192 
<br/><br/><label>ISBN: </label>0333987322 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P3