TY  - BOOK
AU  - Kitchen Philip J
TI  - Rhetoric and reality of marketing: An in ternation   
SN  - 0333987322
U1  - X:51-8, P3 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Marketing Management
N1  - Bibliography: P 183-192
ER  -