Brennan Ross ,etc. <br/><br/>
Contemporary strategic marketing . 

 - New York  Palgrave Macmillan          2003 
 - xix,380p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0333981197 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P3