TY  - BOOK
AU  - Lancaster Geoff
AU  -  Reynolds Paul
TI  - Marketing
SN  - 0333987896
U1  - X:51, P4 
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan        
KW  -  Marketing
KW  - Commerce
N1  - Bib chapterwise
ER  -