TY  - BOOK
AU  - Nichols David
TI  - Brands and gaming:  The computer gaming phenomenon and its impact on brands and businesses   
SN  - 1403998973
U1  - X:89Q8, P6 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
ER  -