TY  - BOOK
AU  - Adamson Allen P
TI  - Brand simple:  How the best brands keep it simple and succeed   
SN  - 1403974055
U1  - X511-8, P6 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
ER  -