HOLLIS Nigel <br/><br/>
Global brand   How to create and develop lasting brand value in the world market    

 - New York  Palgrave Macmillan          2010 
 - xvii, 254p Appendix: P 231-38  cm. 
<br/><br/><label>ISBN: </label>9780230620568  661.75 
<br/><br/><label>Source: </label> 9779, 03/12/2010, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q0