TY  - BOOK
AU  - HOLLIS Nigel
TI  - Global brand:  How to create and develop lasting brand value in the world market   
SN  - 9780230620568
U1  - X:511-8, Q0 
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
ER  -