TY  - BOOK
AU  - Brennan Ross
TI  - Contemporary strategic marketing
SN  - 9780230332935
U1  - X:51, P3;P8 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -