TY  - BOOK
AU  - Baker Michael J
TI  - Marketing strategy and management
SN  - 9780230226951
U1  - X:51-8, P0;P7 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -