TY  - BOOK
AU  - Walters Walters
AU  -  Halliday Halliday
TI  - Marketing and financial management: New economy- new interfaces   
SN  - 1403940975
U1  - X:51-8, P5 
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan Press       
KW  - Marketing Management
N1  - Bibliography Chapterwise
ER  -