TY  - BOOK
AU  - Aronczyk Melissa
AU  -  Powers Devon
TI  - Blowing up the brand:  Critical perspectives on promotional culture   
SN  - 9781433108679
U1  - X:511-8, Q0 
PY  - 2010///
CY  - New York
PB  - Peter Lang        
N1  - Bibliography chapterwise
ER  -