Percy Larry <br/><br/>
Advertising startegy   A communication theory appro    

 - New York  Praegar           1980 
 - viii,301p  cm. 
 - Praeger Special Studies .
<br/><br/> Bibliography: p 274-295 
<br/><br/><label>ISBN: </label>0030559065 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M0