TY  - BOOK
AU  - Percy Larry
AU  -  Rossiter John R
TI  - Advertising startegy:  A communication theory appro   
T2  - Praeger Special Studies
SN  - 0030559065
U1  - X:513, M0 
PY  - 1980///
CY  - New York
PB  - Praegar         
KW  - Advertising
N1  - Bibliography: p 274-295
ER  -