TY  - BOOK
AU  - Molenaar C N A
TI  - Future of marketing: Practical strategies for mark   
T2  - Financial Times
SN  - 0 273 65497 7
U1  - X:51:(D6,9(B), 2771, P2 
PY  - 2002///
CY  - New York
PB  - Prentice Hall        
KW  - Marketing IRT Computer Science
N1  - Bibliography chapterwise
ER  -