AAKER David A. <br/><br/>
Brand equity and advertising    Advertising's role in building strong brands.    

 - New York  Psychology Press          1993 
 - x,380p.  cm. 
<br/><br/> Appendix chapterwise 
<br/><br/><label>ISBN: </label>9780805812849  5505.3800000000001 
<br/><br/><label>Source: </label> 5393, 12/12/2014, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513-8, N3