TY  - BOOK
AU  - AAKER David A.
AU  -  BIEL Alexander L.
TI  - Brand equity and advertising :  Advertising's role in building strong brands.   
SN  - 9780805812849
U1  - X:513-8, N3 
PY  - 1993///
CY  - New York
PB  - Psychology Press        
KW  - Commerce
N1  - Appendix chapterwise
ER  -