TY  - BOOK
AU  - Blackwell Roger D and others
TI  - Cases in consumer behavior
T2  - Holt, Rinehart and Winston Marketing Series
U1  - X:1:(S:4), K9 
PY  - 1969///
CY  - New York
PB  - Rinehart & Winston       
KW  - Consumption Economics
ER  -