TY  - BOOK
AU  - Kollat David T, and others
TI  - Research in consumer behavior
T2  - Holt, Rinehart and Winston Marketing Series
SN  - 030773555
U1  - X:1:(S:44)b4, L0 
PY  - 1970///
CY  - New York
PB  - Rinhart and Winston       
KW  - Consumption Economics
N1  - Bibliography at the end of each chapter
ER  -