BALMER John M.T. Revealing the corporation Perspectives on identity, image, reputation, corporate branding, and corporate-level- marketing - New York Routledge 2003 - xviii,365p. cm. ISBN: 041528421x 420.75 Source: 818, 27/12/2013, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: XM5:8, P3