RODGERS Shelly Advertising theory - New York Routledge. 2012 - xxix, 614p Glossary: P 567-91 cm. - Routledge Communication Series . ISBN: 9780415886628 3387.8400000000001 Source: 1755, 09/10/2012, SUCCESS BOOK SERVICE General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513, Q2