TY  - BOOK
AU  - RODGERS Shelly
AU  -  THORSON Esther
TI  - Advertising theory
T2  - Routledge Communication Series
SN  - 9780415886628
U1  - X:513, Q2 
PY  - 2012///
CY  - New York
PB  - Routledge.         
KW  - Commerce
ER  -