Lodish Leonard M <br/><br/>
Advertising and promotion challenge   Vaguely right    

 - New York  University Press          1986 
 - xiii,188p  cm. 
 - Wharton Executive Library .
<br/><br/> Glossary:p 181-184 
<br/><br/><label>ISBN: </label>0195037022 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M6