Riso Ovid <br/><br/>
Advertising cost control handbook 

 - New York  Van Nostrand          1973 
 - xx,387p  cm. 
<br/><br/> Appendix: p 363-379 
<br/><br/><label>ISBN: </label>0442269544 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:573-8K, L3