TY  - BOOK
AU  - Riso Ovid
TI  - Advertising cost control handbook
SN  - 0442269544
U1  - X:573-8K, L3 
PY  - 1973///
CY  - New York
PB  - Van Nostrand        
KW  - Advertising
N1  - Appendix: p 363-379
ER  -