TY  - BOOK
AU  - Kranz R J
AU  -  Kranz M K
TI  - Professional selling:  A practical approach   
SN  - 0442262426
U1  - X:514, M0 
PY  - 1980///
CY  - New York
PB  - Van Nostrand        
KW  - Salesmanship
N1  - Bibliography: p 245
ER  -