Zikmund William G <br/><br/>
Marketing 

 - 4 
 - New York  West           1993 
 - xi,797p  cm. 
<br/><br/> Appendix: p 784-97; Glossary at the end 
<br/><br/><label>ISBN: </label>0314011323 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M4;N3