TY  - BOOK
AU  - Gross Charles W
AU  -  Peterson Robin T
TI  - Marketing: Concepts and decision making   
SN  - 0314852425
U1  - X:51-8, M7 
PY  - 1987///
CY  - New York
PB  - West Publishing Company       
KW  - Marketing
N1  - Glossary P 643-53
ER  -