Rao Ambar G <br/><br/>
Quantitative theories in advertising 

 - New York  Wiley           1970 
 - x,103p  cm. 
 - Operations Research Society of America, Publication in Operations Research Ed by David B Hertz. 21 .
<br/><br/> Bibliography at the end of each chapter; Appendixes: p 100-102 
<br/><br/><label>ISBN: </label>471 70820 8 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513:(B), L0