TY  - BOOK
AU  - Rao Ambar G
TI  - Quantitative theories in advertising
T2  - Operations Research Society of America, Publication in Operations Research Ed by David B Hertz. 21
SN  - 471 70820 8
U1  - X:513:(B), L0 
PY  - 1970///
CY  - New York
PB  - Wiley         
KW  - Advertising
N1  - Bibliography at the end of each chapter; Appendixes: p 100-102
ER  -