TY  - BOOK
AU  - Siegel Gonnie McClung
TI  - How to advertise and promote your small business
SN  - 0471040320
U1  - X:513, L8 
PY  - 1978///
CY  - New York
PB  - Wiley         
KW  - Advertising
N1  - Bibliography: p 125-126
ER  -