TY  - BOOK
AU  - Ailioni-Charas Dan
TI  - Promotion:  A guide to effective promotional planni   
T2  - Ronald Series on Marketing Management
SN  - 0471080608
U1  - X:514-8, M4 
PY  - 1984///
CY  - New York
PB  - Wiley         
KW  - Salesmanship
ER  -